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Bridging the Gap: Buyers, Rates & Incentives

Spring 2025 housing offers buyers more options. Key trends include increased rental inventory pushing concessions to 8.5%, leading renters to delay home purchases. Builders heavily rely on incentives (closing cost assistance, rate buydowns), now offered on 75% of quick move-ins, boosting millennial new-home sales from 10% pre-pandemic to 25%. However, widespread incentives reduce urgency and profits. High-end markets remain resilient, driven by equity-rich repeat buyers. Investors should closely monitor these dynamics for strategic opportunities.


Source: Ladurantaye, S., & Wolf, A. (February 27, 2025). 3 Keys to the Spring Market. BUILDER Online.

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